Social Media Specialist

Organizational Profile:

Partners In Health (PIH) is a non-profit, global health organization that fights social injustice by
bringing the benefits of modern medical science first and foremost to the most vulnerable
communities around the world. PIH focuses on those who would not otherwise have access to
quality health care. PIH partners with the world’s leading academic institutions to create rigorous
evidence that shapes more sound and all-inclusive global health policies. PIH also supports local
governments’ efforts to build capacity and strengthen national health systems. As of today, Partners
In Health runs programs in 12 countries where it provides direct care to millions of patients, through
public facilities and community engagement. PIH’s lessons learned and advocacy to drive policy
change impact millions more. Partners In Health Canada was founded in 2011 and is based in
Toronto. Visit www.pihcanada.org.

Position Summary:

As a Social Media Specialist at Partners In Health Canada, you will be responsible for
developing a hybrid strategy (organic & paid social) to raise brand awareness, generate leads
and increase donations. To grow our base of followers and increase engagement you will create
compelling content that resonates with our targeted audiences and is unique to the typical
interactions of each channel. You have a solid understanding of digital analytics, with the ability
to generate, analyze and interpret data to inform decisions. Reporting to the Director of
Development & Communications and as key member of the PIH Canada team, you can juggle
multiple projects and collaborate effectively with diverse staff teams in a fast-paced
environment.

Primary Responsibilities:

• Assist with strategy development and lead the execution of all organic (70%) and
  paid (30%) social media (including FB, IG, and Google ads) in a unified brand voice
  across all platforms
• Create, edit, publish, and share engaging content and campaigns across all
  platforms (original and repurposed copy, videos, photos and news)
• Grow our followers and engagement across all platforms through sharable and
  exclusive content, contests, partnering with Influencers
• Maintain an up-to-date social media content calendar sharing across all teams as
  required
• Monitor and reporting of social media tracking and analytics providing commentary
  on performance and recommended action plans
• Work collaboratively across PIH teams to identify new social content opportunities or
  gaps in content, and bring content to life
• Engage the online community and respond to comments and stakeholder queries in
  a timely manner. Identify opportunities to influence public’s perception through
  audience engagement
• Moderate user-generated content for appropriateness
• Support in tracking digital agency programmatic media buys
• Stay on top of current international development issues in the Canadian market,
  social media trends, best practices and technologies, and leverage insights and key
  moments to promote PIH Canada’s thought leadership and visibility

Qualifications:

• Degree or Diploma in marketing, communications, or a related field, and/or 3+ years
  of equivalent experience
• Proven work experience as a Social Media Specialist, including experience with FB,
  Twitter, IG and LinkedIn
• Knowledge of Search Engine Optimization and Google Analytics
• Experience with Sprout, HubSpot or similar social media management tools
• Strong copywriting skills and creative mindset
• Experience with Adobe Creative Suite
• Knowledge of Influencer marketing tactics
• Excellent interpersonal skills: ability to collaborate effectively with culturally diverse
  teams
• Interest and knowledge of new and emerging social and digital industry trends
• Interest in social justice is strongly desirable

We offer a flexible and hybrid work schedule, a competitive health and dental benefits package, professional development and learning, and the opportunity to collaborate and grow with a diverse global team deeply committed to equity and social justice. Applicants must be legally eligible to work in
Canada.

How to Apply:

Application Instructions:

Please send CV and cover letter to [email protected] with ‘Social Media Specialist’ in the subject line, by no later than July 7th. Applications without a cover letter will not be considered. Applications will be reviewed on a rolling basis until the position is filled. We thank all applicants but regret we will be unable to respond to all submissions. We request that you do not follow up your application with a phone call or email. We will contact only those candidates selected for interviews. Thank you for your understanding.

Partners In Health Canada is committed to equal opportunity and equal treatment for every prospective and current employee. We value diversity in the workplace and believe our work is stronger when it benefits from the experience and knowledge of a diverse team. Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized and LGBTQ2+ communities, women and people with disabilities, are encouraged to apply. If contacted in relation to a job opportunity, please notify us as soon as possible of any adaptive measures you might require. Information received relating to accommodation measures will be addressed confidentially