• Creating opportunities for dialogue among CanWaCH members and associates to build common ground, increasing leadership on best and innovative practices to advance gender equality and health

• Providing input into mapping gender equality capacity across CanWaCH membership, identifying strengths, challenges and opportunities for learning and collaboration

• Participating in and leading gender equality learning opportunities, including workshops and online tools focused on gender transformative approaches

• Advising on the development of principles of gender equality and health for the CanWaCH network, in consultation with CanWaCH members and associates

• Exploring emerging opportunities for joint research, learning and advocacy on gender equality and health.

• Working with other CanWaCH working groups to ensure issues related to gender equality is a cross-cutting lens applied to all CanWaCH work.

Terms of Reference

2) CanWaCH strategy and activities to create a collective account of Canadian investments and results in women and children’s health.

Terms of Reference

1. Provide input into CanWaCH Public Engagement coordination efforts, such that the Partnership strengthens the ability, and amplifies the voice, of our partners to engage the Canadian public and builds greater awareness of the importance of investing in women and children’s health globally. This includes providing advice and support towards:

• CanWaCH’s efforts to monitor, support and share partner public engagement activities within the Partnership and to target audiences; and,
• The identification of key milestones and opportunities for CanWaCH members to collectively strengthen those activities.

2. Provide review, expertise, and advice on the CanWaCH Public Engagement Campaign. This includes review and feedback on products produced by CanWaCH and contractors as part of this campaign, such as:

• In-depth research and analysis on target audiences’ behaviour (concerns, issues, beliefs, mindset), as it relates to international development assistance and with a particular focus on women and children’s health;
• Content, including key messages, Q&As, tool-kits, social media assets and more as applicable to align with CanWaCH members behind a common platform to influence the Canadian public’s engagement and behaviours in relation to investment in women and children’s health globally;
• Processes that will enable CanWaCH members, regardless of internal capacity, to deliver on their public engagement mandates; and,
• Media outreach conducted as part of the CanWaCH Public Engagement Initiative.

3. Provide advice on measuring and reporting on the success of public engagement activities by CanWaCH and its partners.

4. Provide input to the CanWaCH Stakeholder Engagement and Policy Working Group (SEPWG) on the reporting and results of public engagement activities by CanWaCH and its partners to government stakeholders.

5. Provide support and awareness for CanWaCH public engagement coordination and campaign initiatives across the membership by acting as public engagement ‘ambassadors’.

PEWG Terms of Reference