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From Evidence to Impact: Fundamentals of Global Health Advocacy

May 21 @ 9:00 am - May 22 @ 3:00 pm

COURSE FORMAT
Online or in-person. Enrollees will need to pick which section of the course to attend:
-Online: May 21 & 22 9:00am-3:00pm (Montreal time). The online course will be recorded and available until July 1, 2024.
-In-person: May 23 & 24 9:00am-3:00pm (Montreal time). The in-person course will not be recorded.

DESCRIPTION
Advocacy has a crucial role to play in shaping priorities and policies in global health, yet figuring out how to get started in advocacy can be daunting. Through a combination of lectures, interactive activities, case studies and guest speakers, participants will leave this course inspired by the potential of advocacy for positive change and confident in their ability to incorporate it into their own work. Focusing on both the theory and practical steps behind effective advocacy, this course is relevant for both global and Canadian audiences as well as those brand-new to advocacy or those who want to build on their existing skills.

COURSE DIRECTOR
Leigh Raithby
Policy and Advocacy Officer, Results Canada and Stop TB Canada

COURSE FACULTY
Taryn Russell, Deputy Executive Director, Results Canada
Ekatha Ann John, Global Health Policy and Advocacy Manager, Results Canada
Dominique Denoncourt, Policy and Advocacy Officer, Results Canada
Faculty are still being confirmed and there may be changes to the above list.

CONTENT
Advocacy is democracy in action – it can play a powerful role in influencing and shaping priorities and policies in global health. An effective advocacy campaign consists of several strategic components, that together, can effect change at national, regional, and international levels. In this session, participants will learn to identify opportunities for policy change in different contexts, and the tools to influence decision-making to bring about specific changes in global health. This will include an overview of advocacy, key components to build high-impact campaigns in different settings, working collaboratively with multiple stakeholders, ways to communicate effectively with target audiences, engaging parliamentarians and policymakers, and campaigning through digital advocacy. The session will include relevant experts from different country contexts sharing their experiences advocating for healthy lives and human dignity for everyone, everywhere.

We will utilize case studies that are global in nature and have guest speakers from a variety of countries so participants can be inspired about how they may apply advocacy in their own contexts and have a good understanding of the breadth of advocacy work that is happening around the world.

OBJECTIVES
– To foster a nuanced understanding of advocacy, decision-making processes, and translating evidence-based knowledge into policy action in global health
– To equip participants with the ability to develop a step-by-step advocacy strategy – from developing an “ask” to identifying appropriate targets, tactics and allies and measuring impact.
– To explore and share different strategies, tactics, challenges and barriers to influence decision making in global health.
– To encourage participants to apply advocacy using an anti-oppression and equity lens to their areas of work.

TARGET AUDIENCE
– Public health graduate students and faculty with an interest in global health advocacy
– Health researchers and practitioners
– Policymakers, administrators, and policy advisors
– Community advocates and civil society

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