Strategic Revenue Stream Assessment & Action Plan

Organization: MSI Reproductive Choices Canada

1.0 Introduction MSI Reproductive Choices Canada is the latest affiliate to begin operations in relationship with MSI Reproductive Choices. Our current funding model is robust, with a strong base of support from government grants. We are seeking a highly experienced fundraising consultant with a proven track record of helping charities like ours to identify, assess, and develop new revenue streams. We require a partner with a lean, action-oriented approach who can move quickly from analysis to a tangible, actionable strategy. Our goal is to complete the initial strategy development within 3-4 months.

2.0 Project Objectives & Scope of Work The primary objective of this engagement is to conduct a comprehensive assessment of new revenue stream opportunities and develop a clear, actionable strategy for MSI Reproductive Choices Canada. This project will be executed in 3-4 months, and the consultant will be responsible for the following objective and key activities:

Objective: To provide a comprehensive and actionable strategy over the next two years to diversify MSI Reproductive Choices Canada’s revenue stream of mostly government resources to expand to new areas such as Canadian major individual giving and Canadian private foundations.

Key Activities:

• Discovery: A swift and focused review of our MSI’s financial model, existing grants and contributions, and interviews with 5 senior leadership.
• Strategic Analysis: A targeted market conditions scan to identify and evaluate new funding opportunities in Canada specifically relevant to our mission and scale among private foundations and high net-worth individuals.
• Strategy Development: A detailed report that evaluates and prioritizes potential new revenue streams and provides a clear recommendation on which to pursue, as well as competitor positioning, brand strengthening, and value proposition to remain competitive against or collaborating with other international development, health and reproductive health organizations.

The report must include:
a. A clear case for support for each viable revenue stream identified
b. An ideal prospect profile and list of identified target prospects
c. A detailed implementation roadmap with key milestones
d. Budget and resource recommendations (staffing, technology, etc.)

3.0 Proposal Submission Requirements The bidder’s proposal will be limited to 8 pages (single sided); font size no smaller than 11 and submitted electronically. The proposal must have a Table of Contents. The bidder’s proposal must consist of the following items arranged in the order given:

• Cover Letter: An introduction to your firm and a summary of why you are a good fit for this project.
• Proposed Methodology: A detailed description of your proposed work plan, including your approach to the objectives outlined in this RFP, and a preliminary timeline.
• Consultant/Company Profile – include documentation to support organizational stability, relevant project team staff and related resumes or biographies, details providing area of expertise, specific roles, and relevant accomplishments. 
• Budget & Fee Structure: A clear, detailed budget for core strategy development (Phase 1 of the project). All quotes must be provided in CDN Dollars and must include a budget reasonably within the range of $35-45k (or hourly equivalents) that corresponds with the proposed timeline and list of deliverables. Any anticipated travel and related expenses anticipated during the term of the contract must be detailed and included in the bid.  MSI Reproductive Choices Canada is a non-profit organization, so cost-efficiency is critical. MSI Reproductive Choices Canada may wish to negotiate costs with preferred bidders.
• Relevant Experience: A summary of at least three similar projects i.e. high-value funding and related project goals and outcomes achieved that you have completed with timely closures.  List any associated challenges and indicate expertise in navigating.  
• References: provide 3 client references including contact names, phone numbers and email addresses for references that can provide information relevant to bidder’s experience on related types of work undertaken in the last three years.
• Conflict of Interest: A statement confirming there are no conflicts of interest. All bidders will be required to declare any conflict of interest with the organization.
• Confidentiality & NDA Requirement –  All consultants/firms shortlisted for this engagement will be required to execute a Non-Disclosure Agreement (NDA) with MSI Reproductive Choices Canada prior to receiving access to detailed background materials, partner/funder information, or participating in interviews. By submitting a proposal, respondents acknowledge and agree to this requirement. The bidder shall bear all costs for preparing the proposal.

4.0 Timeline & Budget • RFP Release Date: January 26, 2026 • Deadline for Questions: February 13, 2026 • Proposal Submission Deadline: February 27, 2026 • Interviews: Week of March  9• Consultant Selection & Notification: March 13, 2026 • Project Start: April 1, 2026 • Project Completion: June 30, 2026

5.0 Contact Information Please direct any questions regarding this RFP and submit your proposal electronically to: Kate Greenberg. We look forward to receiving your proposals and partnering with an exceptional consultant to help MSI Reproductive Choices Canada grow our impact.

How to Apply:

SUBMITTED PROPOSAL EVALUATION Relevant Experience demonstrates a track record of securing multi-year funding, building joint ventures, and partnership management. Understanding of MSI Reproductive Choices Canada’s context is evidenced with experience with nonprofits, workforce development and talent or economic relevant innovations Methodology & Work Plan demonstrates clarity, feasibility, and innovation of approach, and particularly identifying diverse income streams Capacity Building Approach includes a practical plan Value for Money indicated by clear justification of fees, willingness to structure performance-based incentives. Total Score = 100. Proposals above 75% threshold shortlisted for interviews.

Please direct any questions regarding this RFP and submit your proposal electronically to: Kate Greenberg.