Empowering Women through Sustainable Entrepreneurship in Morocco

Reporting Organization:CARE Canada
Total Budget ($CAD):$ 5,706,426
Timeframe: May 14, 2018 - April 30, 2023
Status: Implementation
Contact Information: Unspecified

Partner & Funder Profiles

Reporting Organization

CARE Canada

Participating Organizations


Funders (Total Budget Contribution)

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Country - Total Budget Allocation

Morocco - $ 5,706,426.00 (100.00%)

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Areas of Focus

Other - Total Budget Allocation

Gender Equality (40 %)

Economic Development & Empowerment (20 %)

Human Rights, Advocacy & Public Engagement (20 %)

Law, Governance & Public Policy (20 %)

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The purpose of the project is to economically empower rural women in Morocco’s Marrakesh-Safi region. The project seeks to increase women’s decision-making power over their businesses, to improve business development support services’ responsiveness to gender equality issues, and to engage communities in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship. The project seeks to ensure that women have genuine, full control over the assets, technologies, finances and benefits of their economic activities and that gender stereotypes are significantly reduced and eliminated in the rural communities of the Marrakesh-Safi region. Project activities include the following: (1) implementing perennial and inclusive groups of Village Savings and Loans Associations (VSLAs) for marginalized women, and providing these women with training to foster their personal development and promote more efficient financial management; (2) guiding women-led cooperatives in developing ties with financial institutions and credit sources so they can implement their business plans; (3) training business support institutions and civil society organizations to support women-led businesses and to use dialogue instruments to reduce the gender-related barriers facing women’s entrepreneurship; and (4) training targeted households so that tasks are divided fairly and there is greater acceptance of women’s involvement in economic matters.

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Target Population

Gender and age: Adult women
Descriptors: Rural
Total Direct Population: Unspecified
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Results & Indicators

Expected Results

The expected results for this project include the following: (1) women’s decision-making power over their businesses is increased; (2) business development support services are more responsive to gender equality issues; and (3) communities are engaged in supporting women’s rights and breaking down gender stereotypes (in public and private spheres) related to women’s entrepreneurship.

Achieved Results



  • None Selected
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Associated Projects (If applicable)

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