|Reporting Organization:||KASHF Foundation|
|Total Budget ($CAD):||$ 9,088,936|
|Timeframe:||March 30, 2011 - August 31, 2017|
|Pakistan - $ 9,088,936.00 (100.00%)|
|Economic Development & Empowerment (60 %)|
|Gender Equality (40 %)|
This project aims to increase women’s participation in informal and formal economic activities by providing them with financial literacy training and access to business development services. In the long-term, by providing women with skills and knowledge that help them make financial decisions, this project enables low-income households to raise their incomes, increase their savings, and reduce their vulnerability to future economic shocks. It also helps these households to better provide for their children and access services such as education and health care. The project provides training for women on savings, budgeting, debt management, and financial transactions. Through the creation of business incubation labs across the country, it also provides women with training in business development and management skills. In addition, the project supports the development of public service messages and television episodes to educate the general population about financial decision-making, plus theatre programs to promote women’s rights and increased acceptance of their economic contribution to the household.
|Gender and age:||Unspecified|
|Total Direct Population:||Unspecified|
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Results as of March 2014 include: (1) more than 660,000 clients participated in a basic financial literacy program that focused on the rights and responsibilities of micro finance clients; (2) more than 172,000 aspiring women entrepreneurs received training in key aspects of banking, such as saving, borrowing and transacting; and (3) more than 5,000 women graduated from the business incubation program, with 60% of graduates reporting an increase in their sales. Canadian support has also contributed to the production of a Pakistani drama serial (“Rehaii”) that focused on gender equality and economic empowerment of women through access to financial services. These results have contributed to increasing women’s participation in Pakistan’s economy.