Food Security Project (Food Cards in Tharparkar and Karachi)

Reporting Organization:International Development and Relief Foundation (IDRF)
Total Budget ($CAD):$ 67,000
Timeframe: November 8, 2021 - April 29, 2022
Status: Completion
Contact Information: Sumaiya Jahan
[email protected]

Partner & Funder Profiles

Reporting Organization

International Development and Relief Foundation (IDRF)

Participating Organizations

  • NGOs

    • Charity Right Pakistan Welfare Association

Funders (Total Budget Contribution)

Return to top


Country - Total Budget Allocation

Pakistan - $ 67,000.00 (100.00%)

Return to top

Areas of Focus

Health - Total Budget Allocation

Nutrition (50.00 %)

Other - Total Budget Allocation

Food Security & Agriculture (50.00 %)

Return to top


Inflation rate in Pakistan is on the rise the past few years. Worsening economic situation has

put food, one of the basic necessities of life, out of reach of many people. This has resulted in

malnutrition and that has remained unresolved for decades. Existing approaches, like Ration

distribution are severely inadequate. The ration distribution drives become source of great

humiliation for the beneficiaries and they completely exclude the lower middle class of

communities in need. Recipients of ration distribution often face psychological trauma, which

?????????????????????????????????????????????-being. Sense of inferiority and dependence is

embedded in their thought processes which hinder their journey towards social mobility and

independence. We have enormously changed the idea of ration distribution by providing

beneficiaries with digital cards which they can use to redeem at any of our Right Choice stores.

One of the major impacts of this intervention was that the circle of beneficiaries expanded to

the people who never wanted to compromise on their dignity for their food. Also, the

beneficiaries started to actualize their self-worth and self-esteem. Lastly, our experience indicated that the beneficiaries buy varied items as per their houselhold needs which are very

different from a pre-packed ration pack. The beneficiaries got a chance to decide their needs

without any form of external imposition.

Return to top

Target Population

Gender and age: Adult women Adult men Adolescent females Adolescent males Children, girls Children, boys Under-5 children
Total Direct Population: 2,616
Return to top


1 Provided digital cards
1 Prevent child labor
Return to top

Results & Indicators

Expected Results

To eliminate food security from the deprived areas of Pakistan and subsequently to eradicate all the problems attached to food security.

Achieved Results


SDG Goal 1. End poverty in all its forms everywhere
  • SDG 1.4.1 Proportion of population living in households with access to basic services
SDG Goal 2. End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  • SDG 2.1.2 Prevalence of moderate or severe food insecurity in the population, based on the Food Insecurity Experience Scale (FIES)
Return to top
Return to top

Associated Projects (If applicable)

Return to top