Improving the Lives of Women and Children Through Radio Dramas
| Reporting Organization: | Population Media Center |
|---|
| Total Budget ($CAD): | $ 1,040,000 |
|---|
| Timeframe: |
February 14, 2014 - March 31, 2018 |
| Status: |
Completion |
| Contact Information: |
Unspecified |
Partner & Funder Profiles
Reporting Organization
Population Media Center
Participating Organizations
-
Government and Public Sector
Funders (Total Budget Contribution)
-
Government and Public Sector
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Location
Country - Total Budget Allocation
| Congo (DRC) - $ 1,040,000.00 (100.00%) |
|
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Areas of Focus
Health - Total Budget Allocation
| Reproductive Health & Rights incl. Maternal Health (40 %) |
|
| Health Promotion & Education (20 %) |
|
| HIV (10 %) |
|
Other - Total Budget Allocation
| Human Rights, Advocacy & Public Engagement (30 %) |
|
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Description
The project contributes to improving maternal, newborn and child health, protecting children and preventing sexual and gender-based violence by supporting the production and nationwide broadcast of radio serial dramas. These dramas provide information, tools and resources to stimulate social change, raise the awareness and improve the overall health and well-being of the audience. The dramas use characters and settings that reflect people’s daily lives and current impressions of health and social issues. Produced in the most commonly spoken languages in the Democratic Republic of Congo, these dramas use the country’s most economical and far-reaching mass media mechanism. The project promotes positive behavioural changes related to themes such as: immunization for all children and pregnant women; improving child nutrition; the proper use of treated bed nets to prevent malaria; child spacing and delaying marriage and onset of childbearing to promote the health of mothers; birth registration; and positive behaviours for both women and men with regard to gender equality and HIV/AIDS prevention.
Target Population
| Gender and age: |
Unspecified |
| Total Direct Population: |
Unspecified |
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Outputs
Unspecified
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Results & Indicators
Expected Results
The expected intermediate outcomes for this project include: (1) DRC Population gains knowledge and adopts new positive attitudes on issues addressed in the radio serial dramas; (2) Healthy behaviours are adopted; services sought by women children, and youth throughout DRC on issues addressed in the radio serial dramas.
Achieved Results
The results achieved as of March 2015 include: launching of the French language radio serial drama «Vivra Verra» (80 episodes written, 72 produced, 55 broadcast); launch of the Lingala language radio serial drama «Elembo» (48 episodes written, 24 produced, 12 broadcast); and for each of the Swahilli, Kikongo and Tshiluba language radio serial drama (24 eposides written, recorded and pretested). Listener surveys indicate that in February, 2015 41% of people randomly selected and surveyed had listened to the French language program and of those 100% felt that «Vivra Verra can help to change behavior in our society and can improve certain conditions of Congolese families».
Indicators
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Links & Resources
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Associated Projects (If applicable)
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