Manager of Content and Communications
Organization Overview:
Amref Health Africa is Africa’s leading health non-profit organization. Africa-led and Africabased, we have been headquartered in Nairobi, Kenya since our founding in 1957. We partner with communities in over 35 countries reaching more than 7.8 million people to sustainably strengthen fragile health systems so that improvements in access to life-saving health care can last for generations to come. In addition to 8 country offices in Africa, Amref has 10 offices in Europe and North America supporting our wide array of programs in Africa.
Amref Health Africa in Canada’s key work includes project management, revenue generation and generating awareness. Amref Health Africa in Canada celebrates its 50th anniversary in 2024. Learn more at www.amrefcanada.org.
Vision: Lasting health change in Africa
Values:
- Integrity: Demonstrating high ethical standards in all our dealings.
- Quality: Ensuring excellence is core to our planning and execution.
- Ubuntu: Embracing compassion based on our fundamental shared humanity.
- Leadership: Amref Health Africa believes that leadership is about mindset and actions,
not just titles, and we strive to be leaders both within our organization and in our
industry.
Position Summary
Are you a dynamic communicator with a passion for global health and philanthropy? Amref Canada is looking for a Manager of Communications to elevate our brand and drive engagement with key audiences. You’ll play a crucial role in promoting our vision and strategic goals, collaborating across our global organization and with funders and programs in Canada.
Major Responsibilities
Brand and Assets
- Manage and Develop Branding: Ensure Amref Canada’s branding and visual identity are
consistent across all platforms.
- Global Brand Guidelines: Enforce brand guidelines to maintain a unified image in the
Canadian market.
- High-Quality Content: Plan, write, and edit internal and external communications,
including media materials, reports, presentations, and web content.
- Thought Leadership: Create content that showcases Amref’s expertise and impact in
global health.
- Crisis Management: Handle reputation issues with the Executive Director and Director
of Philanthropy, managing reviews and social media.
- Strategy Evaluation: Regularly assess communication strategies and materials to meet
objectives and adjust as needed.
Content Oversight, Strategy, and Planning
- Annual Communications Strategy: Develop with the philanthropy team, aligned with
Amref’s mission.
- Editorial Calendar: Create and implement a detailed plan, adaptable to new
opportunities and challenges.
- KPIs and Metrics: Establish and track clear metrics for communications performance,
adjusting as needed.
- Global Collaboration: Share best practices with global colleagues, attending meetings
and reviews.
- Budget Management: Prepare and monitor the Communications budget, ensuring
efficient resource use.
Fundraising and Donor Relations
- Ethical Storytelling: Use Amref’s model to share impactful stories and build trust with
donors.
- Donor-Centric Materials: Create tailored communications to boost fundraising efforts.
- Omni-Channel Campaigns: Coordinate with the Philanthropy team for consistent
messaging across platforms.
- Community Outreach: Assist with outreach to support organizational goals and
fundraising success.
- Develop Proposals, donor journeys and other fundraising materials
Program Communications
- Program Understanding: Know the funded programs where Amref Canada is a lead or
partner.
- Communications Expertise: Support the Programs team with funder reporting and
highlight program impacts.
- Funder Collaboration: Work with funder communications teams for program
announcements and maintain strong relationships.
- Prepare internal and external communications related to program updates and
announcements
- Ensure communication best practices and standards are consistent across the entirety
of the programs
Digital Communications
- Website Management: Update and manage the website content.
- Social Media Policy: Develop and enforce social media guidelines.
- Digital Presence: Oversee digital presence, including multimedia content and social
media.
- Content Creation: Create and optimize engaging content for social media, staying
current on trends.
- Analytics: Use data to measure and improve digital communications.
- CRM Marketing: Collaborate with the Philanthropy team on CRM activities.
- Staff Training: Provide resources for staff on digital tools and policy adherence.
Knowledge
- Experience: 3+ years in marketing and content development in the nonprofit sector,
with relevant education or experience.
- Philanthropic Understanding: Strong interest in and understanding of philanthropic
issues.
- Positioning Knowledge: Understand Amref Health Africa’s unique positioning in Canada.
- Database Skills: Experience with content management systems
Skills
- Relationship Management: Strong empathy and communication skills with diverse
donors and stakeholders.
- Ethical Standards: High ethical standards and ability to handle sensitive information
confidentially.
- Team Collaboration: Work well in cross-functional teams in a dynamic environment.
- Values-Driven: Passion for development, donor relations, and global issues.
- Change Leadership: Lead and implement change for continual improvement.
- Communication: Excellent writing and presentation skills.
- Time Management: Exceptional task prioritization and decision-making skills.
- Adaptability: Flexible and responsive to changing circumstances.
- Organizational Skills: Self-directed with strong organizational skills and attention to
detail.
Working Conditions: Amref Health Africa in Canada uses a hybrid work model (minimum 1-2 days per week in office, subject to change). Beyond standard office hours, the role requires flexible working hours to effectively coordinate with our global colleagues.
Diversity, Equity, Inclusion, and Accessibility: Our organization strives to embed the principles of diversity, equity, inclusion, and accessibility in our policies, procedures, programs, projects, initiatives, practices, products and services. These principles centre around the uniqueness and differences among people, the value of multiple identities and attributes of individuals, the intersectionality of human features, the representation of people of different backgrounds, the harmony and unity of people in spite of their variations, the subscription to the ideals of social justice, equality, and fairness, and the centrality of social change for a better workplace, community, and world. How can we make the hiring process accessible for you? Please advise us should you require any accommodation to participate in the recruitment and/or assessment process.
How to Apply:
Please send a cover letter and resume to: [email protected] (including the job title in the subject line). We thank you for your interest. Please note that only applicants selected for an interview will be contacted. The position will remain open until a suitable candidate is selected.
